Happy Aloha Friday everyone!

Aloha Friday is Hawaii's version of "casual Fridays," but with a unique history and twist. A day when people are encouraged to wear aloha attire, Aloha Fridays were first promoted by the Hawaii Fashion Guild in 1962 as a means of encouraging people to wear aloha shirts and muumuu in the workplace. In a campaign called "Operation Liberation," apparel makers gave two aloha shirts to every member of the Hawaii Senate and House. After the Senate passed a resolution allowing male residents to wear aloha attire during the summer "for the sake of comfort and in support of the 50th State's garment industry," the action was followed by the official launch of Aloha Friday in 1966...続きを読む